Getting your load from A to B since 1992

The brief

Ady has been driving grab lorries around Sussex since 1992. He’d had two websites before this one, both built on platforms he couldn’t update, neither of which surfaced him in local search. He needed somewhere a tradesman on a building site could land on a phone, work out in three seconds whether it’s the right kind of company, and tap a number. Nothing else.

The work

A single static HTML and CSS site, hand-coded, hosted on Netlify, deployed in a week. The homepage leads with a hero video shot from a drone over one of his sites. Trust signals sit immediately below: “since 1992”, the Companies House and Environment Agency licence numbers, and the FAQ block. A sticky call bar on mobile keeps the phone number on screen all the way down the page.

Beneath the homepage, fifteen location pages cover every town in Sussex and Surrey he actually works. Brighton, Crawley, Horsham, Chichester, Worthing, Lewes, Burgess Hill, all the way to Dorking. Each page is genuinely written for its place, with FAQs, schema and a tel link. The four service pages (grab hire, muck away, aggregates, dung and green waste) work the same way.

The system

• Plain HTML, plain CSS, one external JavaScript file. No frameworks.
• LocalBusiness, Service, BreadcrumbList and FAQPage schema across the site.
• A privacy page, skip-to-content link, aria-expanded mobile nav, lazy-loaded below-the-fold images.
• A “Grab hire vs skip hire” page that ranks for an uncontested local long-tail query.
• Editorial photography Oliver shot in person: no stock, no clip art.

The result

The site loads in under a second on a 4G phone (verified on the road, not just in DevTools), and Ady’s confidence in giving out the URL has changed. He sends it to suppliers, to councils, to one-off enquirers; the site now does the introducing for him.