05 About
One person, one studio

One pair of hands.

Good Measure is one person doing the whole thing. Brief, design, build, launch.

Oliver Durnford, founder of Good Measure, on a terrace overlooking a London canal.

Hi, I'm Oliver Durnford. I run Good Measure.

I started this studio because the websites I'd been asked to fix, for friends, for family, for local businesses, all had the same problem. Someone built them quickly, on a platform that couldn't grow, in a voice that wasn't anyone's. The brief had been answered. The site hadn't been measured.

Good Measure is a small reaction to that. Every site is hand-coded, designed and built by the person you brief. Every quote is fixed-fee, written before the work starts. Every site is fast enough to make the platform-built one it replaced feel slow.

The work is deliberately limited. Marketing sites for small studios, makers and local trades. Because a studio that does fewer things does them better. There are designers I'll refer you to when you need something I don't do, and I'd rather make that introduction than overreach.

Good measure. The right amount of work, the right amount of site, nothing in excess.


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